I look at selling your home as an huge money-making opportunity. Here's why – what is your current hourly wage at your job? If you're like most Americans, it's somewhere between $20 and $40 an hour. What if I told you that selling your home will give you the opportunity to make HUNDREDS per hour?
It's true. Thank about it… imagine you want to get your house on the market in exactly one month. And during that month, you invested 50 hours and about $500 getting your house in tip-top shape (that's 8 hours per weekend, plus one hour per evening during the week). If you follow the steps below, those 50 hours could easily get you an extra $10,000 or more for your house. That's $200 an hour people! And it could easily be more.
Home buying and selling season is upon us, and while we are NOT moving, I know many of you might be. But we have sold a couple houses, and also helped many friends get theirs sold as well. And the houses we sold were for cash, and sold very quickly.
Don't just list it right away. Don't feel like you have to get it on the market ASAP. Make a list of what needs to be done (many of the those items are below), and then set a reasonable time that it will take to get them done.
Make that the day you will list. Also – keep in mind that if you think you're only a week or so away from listing, you can go ahead and get it on the MLS listing and have showings scheduled. Just let the realtor know that there will be no showings before a certain date.
You know that trim in your kitchen that you planned on painting, but only got the primer on? Oh wait, that's my kitchen… the point is, I never even notice that trim anymore. Yes I'll get to it someday, but we have a tendency to overlook imperfections in our own home because we are so used to seeing them.
But prospective buyers will see EVERYTHING. Invite some friends over and have them be brutally honest with how your house looks – inside and out. They will mention things you've never even thought of.
This will help you compile your to-do list.
I know that your house has so much meaning to you… the way it's painted, the stuff you have on your walls… none of it matters anymore. Your house is now an asset for sale. It's an asset that you want to get top dollar for.
This also means that you have to be very accommodating to showings. Yes, it's always inconvenient to show your house, but you need to work on the schedule of prospective buyers, not the other way around.
Remember, the goal is to have as few showings as possible. You want one of those first ones to make an offer and sell it!
Have you seen those pictures of living rooms in the furniture advertisements? They look fantastic, don't they? There's a couch, a chair, a couple of end tables, window treatments, and just a couple decorations on the wall. And that's it.
Now look around the room that you're in right now. It might be your living room or your bedroom… but how much more stuff does your room have in it compared to the picture in the ad? Probably a TON. I'm not saying you have to make it look just like those pictures, but try to get it close.
You are trying to sell your house, not your stuff. So showcase your house. For every piece of furniture, ask yourself if it adds to the overall feeling over your home or not. If it doesn't, get rid of it.
Think of it as pre-moving. EVERYTHING in your home is coming out anyway, you're just getting a head start.
Here is a list of apps for selling items from around your house.
There's a good chance that your furniture has been arranged the same way for a decade. And that's fine – it could be the best way to showcase your home. But there might be a different way to stage your house that you've never thought of.
Do a quick google search on home staging and you will find lots of free advice and info our there to give you some different ideas. I also wrote a post about how to get your house ready to sell without spending too much.
Think of fresh white towels and throw rugs in your bathrooms. Keep them in the closet, and when you have a showing throw your old ones in the hamper and put the new ones out.
Consider putting fresh flowers out as well.
Freshly painted rooms look so clean. Every single little mark or scratch that have added up over the years will disappear, and your walls will once again look vibrant and new. Stick to neutral colors.
Oh, and that reminds me… do you have any kids who had their bedrooms painted with bold crazy colors? Yeah, time for those colors to go. Remember point number 3 – this is not just your home anymore, it's an asset. And your prospective buyers are mentally keeping a tally of jobs that they will need to do when they move in.
Also – while you're painting, consider different window treatments in some of the main rooms. They don't need to be expensive, but a few hundred dollars spend on curtain rods, curtains, and nice 2″ white blinds will go a long way.
Quick story – when we were considering moving, we looked at a large beautiful house a month ago. When we pulled up, I noticed one thing right away, there was green stuff and dirt on much of the siding. It didn't look nice at all. Then when we got to the front porch, one of the posts has trim pieces at the bottom that had rotted and fallen off. And the posts themselves needed some paint.
I just didn't understand it. At the price point that this house was at, how could you not fix these things? The inside of the house was gorgeous, but those first impressions were hard to overcome. It would have literally cost about $150 and part of one Saturday afternoon to repair all of those issues.
This is why your home's exterior and curb appeal is so important (we painted our house last summer just in case we ever decide to sell). For better or worse, people do judge a book by it's cover when it comes to houses. So do your best to make it look nice. Obviously, this isn't the time to do any huge projects to significantly change the look of your house. But there's still plenty you can do to improve the look of your house without spending much money.
When that call comes for a showing, it can be both exciting, and dreadful. It seems like the timing is usually terrible, your house is a mess, and you only have an hour and a half to make the house presentable and get the family out.
This is why you need to have a plan.
At this point, you've already de-cluttered, so you should have nearly as much stuff lying around as you did before. The way things are now, everything should have a place to get it out of site. In addition, furniture and decor should be staged at all times now. So what is left to do?
There is no excuse to not have great photos these days. Everyone has a smart phone that has pretty amazing auto-light balancing features. But when I peruse listings, I see so many bad photos! And photos are important – it's how you get people in your house.
Here are my tips:
When a house is first listed, it will have it's highest level of interest during those first few weeks. It's new on the market, and generating as much buzz and excitement as possible is important. If you follow the steps above and have rockin' pictures, you will definitely get that buzz. But make sure to pick a realtor who is both very enthusiastic to show your house and one who also has lots of connections. Realtors talk, and you want someone who will make those calls to colleagues saying things like “you've GOT to get your clients over to see this house!”
Pricing is really tricky, and this is one area that you will need to rely on your realtor for advice. You want to sell it fast… but if it sells too fast, maybe you priced it too low. On the other hand, if you price it too high, then it might sit for longer than you want and that buzz and excitement will wane. Prospective buyers will see that it's been sitting for a while and will be more likely to come in with lower offers.
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