Hi, I’m Lauren, the frugal-living, coupon-clipping, sanity-saving mother of four behind I Am That Lady. I help women create financial freedom for their families by sharing simple, easy ways to take back control of their money, live within their means, and create the simpler, happier life they’ve always dreamed of.
Since early 2010, I Am That Lady has been a go-to resource for busy moms who are sick of keeping up with the Joneses and ready to learn a better way spend with their heart, stay true to their values, and live the lifestyle they want.
Here’s why I am the right person to help you achieve the financial freedom you deserve. Not so long ago, my husband, Mark, and I were living the American Dream. On the surface we had it all. Custom home, luxury cars, beautiful babies, and all the bells and whistles that credit cards, bank loans, and money could buy. Underneath, though, was a different story.
We were so consumed with keeping up appearances that before we knew it we had a mortgage underwater, a car towed away, were $40K in debt, running a deficit every month and finding it hard to buy diapers and groceries without using credit cards. I remember sitting on our bed one night, surrounded by a mountain of bills. Mark was numb, I was crying, we were both embarrassed and scared. It was such a dark and desperate time and I saw no hope. We had lost our connection with our Christian values and the things that really mattered to us – like marriage and family. Chasing the American Dream had led us down the wrong path and we needed to find a way to control our finances before they controlled us.
In the end, it was the connection between money and heart that really brought it all together for us. We’d only ever learned about budgets and numbers and coupons in a very dry, clinical (boring) way. But when Mark and I made the heart connection by bringing values and vision into the mix, that’s when the breakthrough happened. We committed to focusing on living a happier, simpler life and getting back to the things that matter most.
I learned first-hand how to save money and live within our means, and I developed real-life tools that I share on this site to give you a head start. I made a lot of mistakes along the way and I share those, too, so you don’t have to do the same.
A few years later and now I’ve graduated from teaching local couponing seminars to making regular appearances on our local ABC morning TV show as well as guest spots on The TODAY SHOW, ABC’s Nightline, Good Morning America, Fox & Friends, WNBC New York City and the Marlo Thomas Show. I’ve also been profiled in various publications including Consumer Reports, Family Circle Magazine, Redbook, and ALL You Magazine, as well as online with The Huffington Post, AOL.com, MSN Money, Yahoo.com, BusinessInsider.com, and Oprah.com. In every appearance and throughout my life, I am grateful for the opportunity to share our story of economic meltdown, and how we made the flip from being distressed and in debt to financially flush to help others in the same position.
While this site is mostly about what I do, I have to share Mark’s importance in all of this, too. When we were struggling, he put his professional actuary skills to use (he is magic with numbers!) and developed simple ways for us to manage our household finances, healthcare, retirement and all things budgeting and debt-reduction. As a husband-wife team, we are passionate about helping couples get on the same page financially so they can build a strong marriage and family based on love and respect, something money can’t buy.
When I’m not sharing frugal-living tips, I love to shake it up with spontaneous dance parties with my four kids, goof around with my girlfriends, shoot fun videos for my YouTube channel and generally run around nonstop. I find it hard to sit still – I’m working on that!
I’m not perfect, I’m definitely not Pinterest-perfect, and I’m proud to be THAT lady you get stuck behind in the grocery store line with all those coupons. But my promise to you here on I Am THAT Lady is to bring you the very best of what I’m living and learning and to keep it real, honest, and a whole lot of fun as we go.